Sheffield Trading Co.

A brand identity and printed catalogue for a new wholesale retail venture selling Sheffield-made handcrafted knives to the United States.

The brief was to develop a brand that would enable the new business to make its mark and stand out from competitors primarily at knife expos in the US.

I wanted the logo to create a feeling of heritage and history but with elements of the modern, to reflect the range of products on offer from the more traditional styling through to the technical. The look I went for here was that of an old Victorian trader going across the pond to seek their fortune. I featured one of the more popular specialist knives in the logo to make it obvious what products the business had to offer, in the style of a woodcut illustration.